Air Dice & Rootz enter content distribution partnership
Game developer Air Dice has sealed a content distribution agreement with casino platform Rootz.
Through the deal, the Finnish igaming software development company’s slots and strategy-influenced money games will be made available on Rootz, which has been licensed and regulated in Malta since 2019.
“We are delighted to provide Rootz with our games portfolio that includes Neon Shifter and Wandering Devourer,” commented Victor Borg Barthet, Director and CEO of Air Dice Services Malta.
“In a short space of five years, Rootz and its consumer-facing casino brands have leveraged a state-of-the-art platform focusing on using technology to deliver a superior player experience. We look forward to feedback from Rootz’s casino players to our games, which we are confident they will enjoy.”
The partnership will see Air Dice’s titles featured across Rootz’s brands including Wildz, Wheelz, Spinz, Caxino and Chipz.
Other operators that currently host the company’s games include Ladbrokes, Unibet and Napoleon Games.
Lasse Rantala, CEO of Rootz, added: “I can appreciate a fellow Nordic company’s growth, as is the case with Air Dice: we have many shared values that include tech development and application and the use of business intelligence and reporting tools.
“Of key interest to us is the integration of AI-driven gaming models that provide a seamless and player-centric user experience, which forms offer great value in this commercial deal. We anticipate positive feedback from our players.”