Altenar to power ‘online upgrade’ for ChillyBets
Altenar has signed an agreement with ChillyBets, in doing so making its debut in Germany, which the firm has lauded as a significant landmark in its commercial trajectory.
The Malta-based igaming solutions provider will support an ‘online upgrade’ for the German online gaming and betting operator, whilst also factoring on omnichannel considerations.
Altenar adds that it has the ‘speciality’ to drive forward any ambitions ChillyBets may have in the bricks-and-mortar sector, despite its new client being primarily online-focused.
Diego Salas, Altenar Sales Manager, said: “We are delighted to be able to partner with our first ever licensed sportsbook operator in Germany, and ChillyBets, with its wealth of experience within this industry, is the best start we could have hoped for.
“There is no doubt this partnership will be a huge achievement and we are very excited to be able to tap into the German market for the first time following recent successes across the region.”
The deal strengthens Altenar’s expansion strategy across Europe by securing a presence in Germany, with the firm pointing to ‘huge growth in Belgium over the past 12 months’.
Notable partners clinched by the firm this year include Casino 777 in Latvia and Casino Grand Madrid in Spain, whilst in October the supplier launched a redeveloped cash out product for Italian customers in response to regulatory reforms.
Altenar asserted that its partnership with ChillyBets will enable the operator to be ‘more competitive in a thriving market’.
Founded by 2018 by its parent company Chilling Cheetah, ChillyBets gained a German sportsbook licence last summer, around the same time as the re-regulation of the market.
“We are happy to start a new era for our business in the regulated territory of Germany together with Altenar,” remarked Tal Zamstein, ChillyBets CEO.
“We are sure that Altenar is the right partner in terms of the offer and the support to our efforts in this complicated regulatory environment.”