AvatarUX continues Light & Wonder partnership with multi-slot rollout
AvatarUX has extended its partnership with Light & Wonder, agreeing to continue supplying the latter’s Opengaming platform with its latest slot releases.
Hosting its titles on the digital casino ecosystem, AvatarUX will hope to continue accessing a range of player bases through Light & Wonder affiliates in new markets and jurisdictions such as North America.
“Light & Wonder is an iconic igaming brand, and our collaboration has already borne significant success,” said Niki Longmuir, Chief Executive Officer at AvatarUX.
“Strengthening our partnership will see us roll out some of our most popular hits to its network, further increasing both our brand visibility and our revenue streams.
“It will allow us to launch a diverse portfolio in top markets like the US and offer some of our top games to the players there. It’s a fantastic step for us, and we’re confident we can continue to add value to Light & Wonder.”
An assortment of games included in AvatarUX’s content offering utilise the studio’s PopWins mechanic, with games like CherryPop and MonkeyPop providing wins by removing winning symbols and replacing them with double the amount.
Steve Mayes, Digital Head of Partnerships at Light & Wonder, added: “Our relationship with AvatarUX has already proven to be a success after only a few short months. We’re thrilled to expand this further to include additional top-performing content that is hugely popular with players.
“AvatarUX is one of the most exciting emerging game providers in the industry, and we’re delighted to be working with them more closely than ever.”