Betfred Sports opens fan activation tent at Mile High
Betfred Sports will be opening an activation tent at Mile High Stadium for every Denver Broncos home game during the 2021-2022 season in an aim to enhance the fan tailgate experience.
The tent will be located at the South Lawn area outside Empower Field at Mile High, where Broncos fans – aged 21 and over – will be able to watch football games on multiple TVs, enjoy its own bar area, earn free bets & beer and view live odds. Additionally, the surrounding area will include games, a beer garden and sitting area.
“This will be a great opportunity to really interact with fans and inform attendees who Betfred Sports is and what we have to offer,” commented Bryan Bennett, COO of Betfred Sports.
To kick off the first home game, Betfred Sports will also be hosting a meet and greet at the tent with Denver Broncos alumni Rod Smith. Here, sports fans will have the chance to get signed pictures and have their photos taken with the three-time All Pro selection and two-time World Champion.
“In partnership with Betfred USA Sports, Broncos fans are able to enjoy this one-of-a-kind pregame experience right outside of Empower Field at Mile High,” added Broncos chief commercial officer, Mac Freeman. “This lounge will allow fans to engage with the team in a unique and exciting way.”
Moreover, fans at the tent will be able to download the app where they can sign up for an online Betfred Sports account to receive a 100 per cent wager match of up to $500, win or lose. With this, bettors can wager on a variety of betting types including straight bets, in-play wagering, parlays and more throughout the football season.