BetMGM enters Kansas via mobile launch and Chiefs partnership
BetMGM has extended its North American footprint as the igaming operator launches its mobile app in Kansas, as well as being named the official betting partner of the Kansas City Chiefs.
Starting with the mobile app launch, customers in the Sunflower State will now gain complete access to the operator’s online sports wagering platform.
“We’re confident sports fans across the Sunflower State will enjoy the excitement of wagering with BetMGM,” said BetMGM CEO, Adam Greenblatt. “We would like to thank the Kansas Racing and Gaming Commission, Kansas Lottery and Kansas Crossing Casino for being great partners and supporting our efforts.”
TheBetMGM app is now available in 24 markets across North America, with the sports betting platform including customisable pre-game, live in-play, future and parlay wagers.
Moreover, customers can engage in BetMGM’s exclusive free-to-play contests surrounding marquee sporting events as well as the One Game Parlay product where players can combine their wagers on a single game to earn bigger payouts.
The second part of its Kansas entry will see the igaming operator enter a multi-year partnership with the Kansas City Chiefs.
The link-up will see BetMGM branding being visible inside the GEHA Field at Arrowhead Stadium. Furthermore, its content will also feature across the Chiefs’ digital channels with special offers, game day experiences and prizes available to fans and season ticket members.
“With a rich history and a passionate fan base, the Kansas City Chiefs are an ideal partner,” added BetMGM Chief Revenue Officer Matt Prevost. “As we launch our sports betting platform in Kansas, we look forward to elevating the game day experience for Chiefs fans throughout the region.”
Chiefs’ President, Mark Donovan, concluded: “As an industry leader in the space, we are excited to welcome BetMGM to Chiefs Kingdom.
“We have invested significant time and energy advocating for sports wagering legislation and today’s announcement is going to open the doors for our fans to add to their experience for the 2022 season and beyond.”