Bragg enters New Jersey via DraftKings extension
Bragg Gaming Group has inked a deal extension with DraftKings in a move that will see the former launch its content in New Jersey.
As part of the launch, Bragg’s content such as Egyptian Magic, Fairy Dust and the Girls with the Golden Eyes from its in-house studio – Atomic Slot Lab – as well as new exclusive content Bragg’s partner studios is now accessible to DraftKings’ customers in New Jersey.
Lara Falzon, President and Chief Operating Officer for Bragg Gaming Group, said: “The launch of our new proprietary and exclusive third-party content with DraftKings in New Jersey demonstrates the continued success of our initiative to expand existing relationships with leading North American igaming operators.
“The rollout of our new RGS technology and content in the market with DraftKings is an important step forward in expanding the availability of our new US content to a new group of players in one of the country’s largest icasino markets.
“We are pleased to build on our relationship with DraftKings and look forward to providing their New Jersey players with engaging content that delivers a great gaming entertainment experience.”
The partnership with DraftKings follows the launch of Bragg’s remote game server technology and continues an existing collaboration between the two online gaming companies in North America.
The company launched its new RGS technology and content with the operator in Michigan last year following prior deployments of content on the firm’s Spin Games RGS with DraftKings in New Jersey, Michigan, Pennsylvania and Connecticut.
Bragg’s deal extension with DraftKings continues the studio’s busy first month of 2023 following the partnerships with First Look Games and Swintt.