Alea seeks live casino enhancement via Playtech
Gambling technology organisation Playtech has continued to enhance its igaming footprint throughout this month after rolling out an agreement with Alea.
Following link-ups entered with Meridianbet and Novomatic’s interactive division Greentube, as well as a significant uptake of its iPoker network, the new partnership sees the latter strive to enhance its live casino portfolio.
Alea’s co-founder Alexandre Tomic said: “Playtech live casino is a real pillar of the online casino industry and will make a valuable addition to our portfolio. We are delighted to be able to offer their live games to our players.”
The collaboration will enable Alea to expand its live casino output via the collection of Playtech content, in addition to receiving the delivery of the firm’s suite of player engagement tools.
Undertaken via the Playtech Engagement Centre, they allow operators to build tailored and personalised journeys to communicate with players as effectively as possible, through tools such as in-game messaging and push notifications.
Kevin Kilminster, head of innovation for live casino at Playtech, added: “We are very pleased to be working with Alea and to be bringing our range of live casino games to such a wide audience. Live casino is about more than just the games themselves – it’s about creating a truly immersive experience, and that’s what we want to deliver for SlotsMillion players.
“The last 12 months has been our busiest ever in terms of new game releases, and we’re confident that SlotsMillion players will enjoy experiencing some of our most innovative, engaging content yet.”
Yesterday Entertainment Laboratories agreed a partnership with Playtech that sees the group join the gambling tech firm’s iPoker network as well as welcoming a new wave of igaming content.
Lauding the “well-established” poker network, which is set to be offered on Enlabs’ flagship Optibet brand as well as Bestpoker, the group is to also welcome on-board Playtech’s casino and live casino games portfolio.