All-in Diversity & SITA lead International
Women’s Day awareness drive
More than 50 operators, suppliers, regulators, trainers and associations have united behind an All-in Diversity and Square in the Air led International Women’s Day awareness campaign.
The 2023 drive is aiming to highlight the range of personal stories and achievements that help shape the global betting, gaming and racing sectors.
Ellen Kerbey, Creative Director at Square in the Air, said: “We’ve been amazed at some of the incredible achievements that women worldwide have shared as part of this campaign, but more than anything it serves as a reminder that each of us has our story, our own experiences and a unique set of strengths to celebrate.
“Under the #GamingAsOne and #AllintheRace hashtags, it’s heartening to see the biggest betting, gaming and racing organisations in the world unite to celebrate our strength in diversity.”
BetMGM, Betsson, Entain, Kindred, LeoVegas, Paddy Power Betfair, Penn Entertainment, PokerStars and SportsBet are among the operators supporting the campaign, alongside leading suppliers such as IGT, Light & Wonder, Microgaming and Playtech, all under the #GamingAsOne hashtag.
Support also comes from Better Collective, Clarion, Flutter, Games Global, Lottoland and Yolo Group. Regulators backing the campaign include the Malta Gaming Authority and the Massachusetts Gaming Commission.
Elsewhere, the racing community, including the British Horseracing Authority, Godolphin Racing, the Injured Jockeys Fund and the UK Tote, is also united under #AllintheRace.
Tina Thakor-Rankin, Co-Founder of the All-in Diversity Project, added: “Last year, our IWD video campaign – delivered in close partnership with Square in the Air – sought to highlight the sometimes shocking personal experiences of women working in the betting and gaming sectors.
“Into 2023, it is time for celebration and an opportunity to emphasise the amazing achievements of women in our industry. This campaign uses those feats to illustrate that not only does this industry seek to fully ‘embrace equity’, but that our different experiences make us stronger.”