ApuestaPR aims for leading Puerto Rican status via White Hat deal
Liberman Media Group is looking to realise an ambition on becoming “the leading brand in Puerto Rico” after entering into a long-term partnership with White Hat Gaming for the ApuestaPR brand.
This will see entity operate on the White Hat player account management platform, which will include the provision of the provider’s proprietary cashier that offers several configuration options as well as travelling wallet functionality.
Furthermore, this latest alliance not only represents the latest stage of expansion across the Americas for the igaming platform provider, but marks the latest operator partnership with Kambi.
“Striking this new agreement with LMG Gaming is an exciting milestone for us. It takes our PAM into a new region and further highlights the increased demand of our overall offering,” noted Phil Gelvan, CEO at White Hat Gaming.
“We are looking forward to working alongside the team at ApuestaPR. They are very much a forward-thinking operator brand that wants to deliver exceptional experiences, and White Hat Gaming is ready to support its efforts.”
In aiming to achieve its aforementioned goal, ApuestaPR is looking to combine the PAM solution with “unique marketing opportunities” through LMG’s Teleonce television network in a bid to occupy “a strong position to achieve significant growth” upon launching.
Winter Horton, Partner at LMG Gaming, said: “White Hat Gaming’s world-class PAM solution matches the requirements we need to realise our ambitions in becoming the leading brand in Puerto Rico.
“LMG Gaming went through an extensive selection process and it was very clear that White Hat’s proprietary and flexible technology was truly best in class and the perfect fit for our ApuestaPR brand.
“White Hat Gaming’s PAM together with Kambi’s sportsbook will ensure that ApuestaPR will be the number one sports betting business in Puerto Rico.”