Bragg’s ORYX secures Bahamas foothold via Island Luck
ORYX Gaming has entered into a partnership with Island Luck, securing its entry into the Bahaman gambling market in the process.
The Bragg Gaming Group brand will equip the Bahama’s largest operator with exclusive content developed by its in-house studios and premium partners.
In addition, Bragg expects to experience success in the Bahaham’s due to the player base in the Caribbean country being of a “similar demographic” to the US and Canada.
Chris Looney, Chief Commercial Officer at Bragg, remarked: “Taking our content live in the Bahamas so shortly after receiving regulatory approval is a fantastic achievement and highlights the ability we have to scale our RGS into new markets as well as the popularity of our exclusive games portfolio.
“Island Luck is a great partner for us with local know-how and a growing customer base and we are very excited about introducing our content in the Bahamas for the first time together with them. This is just the first partnership of many as we look forward to establishing ourselves as the premier supplier on the island.”
Bragg – which has already consolidated a position in the Americas via a licence in Ontario, with additional applications underway in New Jersey, Pennsylvania and Michigan – anticipates wider targeting of audiences in the region.
The firm’s entry into the Bahamas is its second market debut of the month, following on from an agreement with Microgame last week, which saw the developer launch in Italy.
Meanwhile, for Island Luck, the deal bolsters its current offering in the Bahamas, where the firm operates as a provider of casino, lottery and sports betting products.
Cézár Veres, Chief Business Development Officer at Island Luck, added: “As soon as we heard about ORYX’s content receiving the green light in the Bahamas we knew we wanted to partner with them and bring their content to our customers.
“With a diverse games library from some really talented studios, our ability to offer their content strengthens our impressive portfolio offerings and helps us continue to be the operator of choice to local players.”