A deep dive into the entity that is Fishin’ Frenzy

Within the slots community, Fishin’ Frenzy is often regarded as the “original and best” fishing-themed slots around. Those are the words from Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming.

On the eve of supplier’s most recent rendition of the renowned series that will incorporate the industry stalwart Megaways mechanic, Purvis noted that with every new release, “we make sure to keep the essence of what players love” about the original, as well as new features to explore in the deep blue sea.

She noted: “Many variants of the genre now occupy online casino lobbies, but the fact that players still turn to Fishin’ Frenzy for their gaming entertainment illustrates just how iconic and appealing the brand remains to this day.

“The original, first developed by Reel Time Gaming for the retail environment, was of course a big hit and that is down to its simplicity and design. The colourful ocean hues and audio effects of spinning reels was quite the departure from other genres available at the time and it was a breath of fresh sea air for many.

“Since Blueprint Gaming adapted the gameplay for the online and mobile market, the brand has progressed through various iterations.”

Looking into the latest edition of the fishing series, Purvis noted that the development team behind Fishin’ Frenzy: The Big Catch Megaways decided to “combine two popular elements” found in previous releases to deliver an “elevated gaming experience” for players.

“The legendary Megaways mechanic added a new dimension to the franchise when it was first introduced back in 2019, while The Big Catch version introduced a different take on Free Games with more ways to win big. With Fishin’ Frenzy: The Big Catch Megaways, players get the best of both features to reel in huge wins!

“The game retains all the charm and cheer of all its previous instalments with the same colour scheme, transitions and sounds, as well as the return of the iconic fisherman. It’s a fun blend of everything that has made the series such a hit up with re-tuned features that get the absolute most out of their combination and seamless fusion with each other.”

Casting her eye into the future, Purvis revealed that fans can continue to expect more variations of Fishin’ Frenzy, citing it’s “our responsibility” to introduce new concepts and “push the boundaries” to take the brand forward in new directions.

She concluded: “Our team is never short on ideas, so expect some new mechanics and features incorporated into the gameplay in the near future. You only have to look elsewhere at our Deal or No Deal branded games to see that we’re more than capable at bringing fresh ideas to the table.

“A major affiliate site recently referred to Fishin’ Frenzy as ‘slot royalty’ and as much as we’re very flattered by the title we’re inclined to agree. It’s been an absolute pleasure to work with such a rewarding title and we’re confident there are more big catches for our fisherman to come.”